
Kiera and I hang’n out at Point Pelee, the southernmost tip of mainland Canada. (Middle Island is actually the Southernmost point in Canada.)
The point I’m trying to make (yes, there actually is one!) is exactly what I wrote last year, i.e., personal resources (time and money) directed towards experiences as against “stuff” are the keys to both short and long term happiness. This is one of the reasons we feel so good when we are engaged in acts of giving through its many different levels – not just money, but also time, friendship and, most important … love.

DEC 21, 2023
A Holiday To Remember
BY KEITH THOMSON
For the last decade it has been my tradition to close out the year by featuring an advert which I feel best captures the spirit of the holidays. Fortunately my 18 year-old daughter, Kiera, loves Christmas commercials and we have spent many happy hours together filtering through dozens of candidates to find our “Holiday Commercial of the Year Award”.
This year was a tough one (in a good way!) but we managed to whittle down the competition to just three finalists. Amazon released a winner entitled Joy Ride, a story about life-long friendships made even more special when they're shared. It also featured a beautiful instrumental version of The Beatles song, “In My Life”.
The second finalist, Charlie’s Bar, was created for a pub in Northern Ireland. The total cost to produce it was £700 and filmed entirely on an iPhone. It shares the story of isolation and companionship - and promptly went viral. The pub owner, Una Burns, said she never expected her budget video to go viral and said, “The idea came from what we’ve seen over the years in the bar and it didn’t seem very ground-breaking at the time”. Make sure to watch it!
And finally, my completely unscientific and hugely biased winner of our 2023 "Holiday Commercial of the Year Award” goes to Chevrolet’s A Holiday to Remember. Chevrolet made this commercial with help from the Alzheimer’s Association. My own father passed away in December 2009 with dementia and I believe this ad hit home for thousands, given how many of us have been impacted by this horrible disease. I challenge you to watch it and not get, at least a little bit, choked up … I know I did.
As 2023 winds down I hope you have the opportunity to spend more time with family and friends and, during those quieter times, have a chance to reflect on the people and moments that bring significance to your lives.
Merry Christmas and a very happy New Year!

Maybe Christmas, he thought, doesn’t come from a store. Maybe Christmas … perhaps … means a little bit more.

NOV 21, 2023
My Crystal Ball is Broken
BY KEITH THOMSON
Recently, a client emailed me asking if I could draw on the wisdom of economists, money managers and/or market pundits regarding where the world (and presumably the stock market) was heading. I had to share with her the brutal truth that nobody knows, with any degree of consistent accuracy, what the future holds.
I was reminded of this fact while reading a prominent Canadian economist’s comments from a few years ago about the direction of gold prices. It would be an understatement to say that he could not have been more wrong. Having kept track of his “predictions”, I have come to the conclusion he has been wrong so often that, ironically, he is a reliable contrarian indicator regarding the economy and stock markets. Unfortunately, “B.S." well packaged often sounds like wisdom.
The world is full of so-called-experts who profess to have crystal balls that allows them to divine the short to medium term direction of the economy and stock market. Usually, and in order to attract the most attention, these predictions are of the alarmingly negative variety. As Morgan Housel writes, “Pessimism always sounds smarter than optimism because optimism sounds like a sales pitch while pessimism sounds like someone trying to help you.”

Please click through the above image to increase the size.
As the chart above illustrates, attempting to time the market is a fool’s errand. Since January 2003 to December 2022, if you had missed just the 10 best days of the market, your return would have been eviscerated by more than 50%. Missing the 60 best days over that almost two decade period and your returns would have been reduced by an incredible 93%! The lesson from these statistics should be - why even bother to try and time the market given the futility of such an activity. For more on this subject I encourage you to click through to Ben Carlson’s excellent article.
Thank you

People have always had this craving to have someone tell them the future. Long ago, kings would hire people to read sheep guts. There’s always been a market for people who pretend to know the future. Listening to today’s forecasters is just as crazy as when the king hired the guy to look at the sheep guts. It happens over and over and over.

OCT 27, 2023
What The Negroni Can Teach Us About Investing
BY KEITH THOMSON
The Negroni cocktail is one of my favourite libations. Its three ingredients (gin, sweet vermouth, and Campari) make for a tasty combination of sweet and bitter, with the help of an orange garnish to smooth out of the latter. Not surprisingly there is a huge number of variations on this classic with the Boulevardier at the top of my list. In my opinion some of these variations unfortunately take a bizarre and very bad turn, such as the Sushi Rice Negroni (click the link if you really must know). However, after sampling many of these versions, I always find myself coming back to the classic … and I’m partial to just one large ice cube so that it doesn't melt too quickly and dilute the wonderful flavour combination.
So what does the classic Negroni and investing your wealth with wisdom have to do with one another? In a word, simplicity. For me, and referencing Occam’s razor, simplicity has always, and forever will be, the hallmark of a well designed investment portfolio. As John Bogle, the founder of Vanguard Group wrote in his excellent book, Enough, “Financial institutions operate by a kind of reverse Occam’s razor. They have a large incentive to favour the complex and costly over the simple and cheap, quite the opposite of what most investors need and ought to want”. Bogle goes on to write, “Innovation in finance is designed largely to benefit those who create the complex new products, rather than those who own them”.

Reviewing my “simple”, diversified stock portfolio while enjoying a Negroni.
I would argue that a good example of this “curse of the complex” includes the vast majority of what, euphemistically, are referred to as Alternative Investments. These would include hedge funds, private equity, and high cost real estate “opportunities”. As this article from Institutional Investor points out, not only did “Alts” not deliver better returns, but adding them to portfolios actually reduced significantly their long term performance. This is not all that surprising given their high fees … not to mention their limited liquidity and/or lack of transparency.
So when your friends brag about their “Alt” investments at the next cocktail party, just go ahead and order a “simple” Negroni. While you are enjoying your beverage, appreciate the fact that your beautifully diversified stock portfolio is made up of some of the most profitable companies in the world. Its simplicity is the ultimate sophistication.
Thank you

When confronted with multiple solutions to a problem, choose the simplest one.

JUL 24, 2023
Reflections On The Last Six Months
BY KEITH THOMSON
I'm even more delighted than usual to report to you at midyear on the events of the last six months, and on the further progress of our long-term plan. But first, as always, a brief recitation of our principles.
The Ideas That Guide Us
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You and I are long-term, goal-focused, planning-driven owners of broadly diversified portfolios of enduringly successful companies. As such, we act continuously on our plan, as opposed to reacting episodically to current events and conditions.
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We're convinced that the economy cannot be consistently forecast, nor the market consistently timed. We infer from this that our best chance to capture something close to the full long-term return of equities is to ride out their frequent, sometimes significant, but historically always temporary declines.
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These will continue to be the bedrock convictions that inform our investment policy, as we pursue your most cherished financial goals together.
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Current Commentary
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After declining sharply for most of 2022, the S&P 500 ended the year at 3,840 or down 18%.
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As the year turned, it seemed as if the North American economy might well be in a no-win situation. Either The Bank of Canada/Federal Reserve would tighten credit conditions enough to stamp out inflation, thereby plunging us into recession. Or it would relent, avoiding recession but permitting inflation to burn on. In either case, we were assured that corporate earnings must be about to decline significantly, boding ill for “the stock market.”
To this apparently intractable situation, the first half of 2023 added three new and potentially critical uncertainties: the specter of U.S. sovereign default due to the federal debt ceiling not being raised, a wave of bank failures that seemed to threaten the U.S. banking system itself, and a renewed outbreak of fear surrounding the U.S. dollar's status as the world's reserve currency.

Yet after enduring that relentless onslaught of crises, real and imagined, the S&P 500 closed out the first half of 2023 at 4,450, up 16%. I'm almost tempted to say, “You read that right,” and leave you to draw your own conclusions. Instead, I'll just repeat Peter Lynch's timeless maxim: “The real key to making money in stocks is not to get scared out of them.”
In that sense, these six months represent for me—and I devoutly hope for you—a successful investing career in microcosm. You and I did all that can be asked of us: amid well-nigh universal pessimism, we didn't get scared out.
Rather, we stayed focused on our goals and on our long-term plan, with confidence that the managements of the companies we own were husbanding our capital with diligence, while they sought out new and potentially greater opportunities amid the adversity.
In summary, everything that happened (and didn't happen) in the first half of 2023 turned out not to matter much. What mattered was that together we chose not to react. Is it possible that a lifetime of patient, disciplined investment success is just that simple? I certainly believe it can be, and I sincerely hope you do too.
Thank you, as always, for being my clients. It is a privilege to serve you.

Benign neglect is the secret to long-term investing success. If you change your investment policy, you are likely to be wrong; if you change it with a sense of urgency, you’re guaranteed to be wrong.

SEP 13, 2023
Uncharitable
BY KEITH THOMSON
"Charities spend too much on overhead!” ... we all hear this phrase often. It’s also continuously reinforced by media and sometimes, so much so, that it is most likely the first thing individuals ask when they’re considering donating to those causes that are meaningful to them.
Dan Pallotta published the book, “UnCharitable” to specifically address a number of misconceptions that many donors labour under including overhead metrics that are often meaningless, and sometimes even fraudulent, ways to compare efficiencies between nonprofit organizations. Pallotta went on to give one of the most highly viewed TED Talks where he clearly articulated how charities are rewarded more for how little they spend … rather than for what they get done! As he says, “The next time you are looking at a charity, don’t ask about the rate of their overhead, ask about the scale of their dreams”.
On September 22nd the feature length documentary, “UnCharitable”, will be released at movie theatres across North America. (I was fortunate to have had the opportunity to watch a pre-screening earlier this month.) If you have ever donated to charity, or plan to do so in the future, I strongly recommend that you make the time to watch this hard hitting film. I guarantee it will change how you choose to invest your charitable dollars. For more information about the movie (and where to watch it), please go to the website. In the meantime, I encourage you to check out the trailer for the movie.
Thank you.

You want to make $50 million dollars selling violent video games to kids, go for it. We'll put you on the cover of ‘Wired’ magazine. But you want to make half a million dollars trying to cure kids of malaria, and you're considered a parasite yourself.

JUN 15, 2023