
Kiera and I hang’n out at Point Pelee, the southernmost tip of mainland Canada. (Middle Island is actually the Southernmost point in Canada.)
The point I’m trying to make (yes, there actually is one!) is exactly what I wrote last year, i.e., personal resources (time and money) directed towards experiences as against “stuff” are the keys to both short and long term happiness. This is one of the reasons we feel so good when we are engaged in acts of giving through its many different levels – not just money, but also time, friendship and, most important … love.

JAN 20, 2026
What We Believe – 2026 Edition
BY KEITH THOMSON
I'm happy to report on another very successful year in our plan for the pursuit of your most cherished financial goals. Our plan, and therefore your portfolio, continue to be driven by these goals, rather than by any prognostication around the economy or the markets. That will always be the case, throughout the coming year, and beyond.
I'll start by restating some of the core beliefs that guide our planning and investment approach, and then offer a few comments about the economic/financial backdrop.
General Principles:
-
We are long-term, goal-focused, plan-driven investors. Our core investment policy is to pursue your goals by investing in broadly diversified portfolios of quality equities.
-
We believe that the economy cannot be consistently forecast, nor the markets consistently timed. Moreover, we find no predictable pattern in the way markets react to - or choose to ignore - economic developments.
-
We conclude from these beliefs that the only way to be reasonably confident of capturing the full premium return of equities is to ride out their frequent, sometimes significant, but historically always temporary declines.
-
We do not react to, much less try to anticipate, economic and/or market events. As long as your long-term goals remain unchanged, so will our plan for their achievement. And as long as our plan remains constant, so (except for annual rebalancing) will your portfolio.
-
We believe that long-term compounding of quality equities is the most important force guiding us toward the achievement of your goals. And we're obedient to the late Charlie Munger's dictum, “The first law of compounding is to never interrupt it unnecessarily”.

Current Commentary:
-
In 2025 the broad equity markets both in Canada and the U.S completed their third straight year of double digit returns, powered by a resilient economy (especially in the U.S.) and significantly increased corporate earnings. The S&P 500 (by far the largest stock market in the world) ended the year up 17.9%. In Canada, driven mostly by the financial sector and resources, the TSX was up 31.7%.
-
In the States, somewhat remarkably, profit margins have continued to expand—to 13.1% in the third quarter of 2025, the highest in 15 years (source FactSet). One would have thought that inflation in companies' costs colliding with a straitened consumers' resistance to price increases would have been a significant headwind here. So far, at least, one would have been quite wrong.
-
In Canada, since mid 2024, our central bank has reduced interest rates seven times. In the U.S, after six straight rate cuts, Federal Reserve monetary policy is 1.75% lower than it was a year ago, even with sticky CPI inflation in the U.S. still pushing 3%. It seems more than reasonable to expect the lagged effects of all this easing to begin showing up in 2026. We believe there's good information in this for us. To wit, the economic/financial “news” we get tends to skew overwhelmingly to the negative by conscious design. As one of my favourite market commentators, Barry Ritholtz, writes, “I continue to advocate that investors must manage their information consumption aggressively: filter out the noise that is misleading, irrational, and not data-driven”.
The fact remains that a very strongly rising equity market may (and indeed should) have taken the above date points into account—and maybe then some. Thus, the burning question all year long was “Are we in an AI bubble?”. This replaced the previous year's burning question “When and by how much will central banks from around the world cut rates?” or which, in turn, replaced 2023's “Will there be a recession?”.
There was no recession, but that's beside the point, which is that the universal burning question is usually, if not always, the wrong question, and a distraction to the well diversified long-term investor -like us.
There can be no question that the S&P 500 is more heavily concentrated in a few huge tech stocks—which can't all be going to win the AI race—than it's ever been in our investing lifetimes, and that this concentration has the Index selling at a price/earnings multiple in the neighbourhood of its historic peaks.
Our response to this is twofold: (a) valuation is not, never was and never will be an effective market timing tool and, (b) your imminent portfolio rebalancing will address this issue forcefully.
All of this suggests to us that the next significant market shock—and there always is one as they come along with almost the frequency of the crosstown bus—will probably come out of deep left field (in the jargon, an “unknown unknown” as opposed to a “known unknown” like valuation or the national debt). And like all the past shocks, and all those yet to come, it will have very little to do with us other than as a potential bargain-hunting exercise.
We are following a plan that has always worked in the very long run, in that it has ultimately achieved the goals of investors like us. We do not accept that “this time is different” regardless of what “this” may be at any given moment. And thus we don't adjust our strategy to accommodate the fads or fears of that moment. We don't go to cash during market panics, and we don't bet the ranch on “new era” miracles…like AI.
We wish all our friends and clients (by conscious design they are usually the same 😊) a healthy, happy and prosperous 2026. We're always here to address your questions and concerns. Thank you for being our clients. It is a privilege to serve you.

Average performance sustained for an above average period of time leads to extraordinary performance. This is true, not just in investing, but in careers, relationships, and parenting.

FEB 20, 2026
Six Years Ago
BY KEITH THOMSON
I’ve attempted to send this newsletter on or close to February 19th. Exactly six years ago on that day both the TSX and S&P 500 topped out at their 2020 highs. After that date they began their precipitous declines of 37% and 34% respectively. These significant corrections, although taking only a little over a month to run their course, brought the markets down faster and further than at any time since October 1929. Of course the catalyst was … COVID.
With all of us being told to shelter in place, who can forget the streets of our cities looking like sets out of some sort of Zombie movie. Using cleaning spray to disinfect our groceries, the banging of pots and pans to thank our health care workers, haircuts by our spouses, and the introduction (at least for most of us) to that new technology, Zoom.
As for me, when rumours of COVID began, our family was on vacation in East Africa. It had always been Tanja’s and my dream to take our then 15 year-old daughter, Kiera, on safari. Suffice it to say this dream came to a screeching halt when we were told, in no uncertain terms, to take the last Lufthansa flight out of Nairobi on March 17th and get back home ASAP! Six days earlier the World Health Organization had declared a global pandemic.

Kelly joining us for breakfast at Giraffe Manor just outside Nairobi in March 2020.
I bring up this recent history to remind us that every time the markets experience one of their significant declines (which they do on average once every five years), many in the financial media go into some sort of panicky “This time is different!” narrative. But going back to COVID, you may recall that once it started central banks flooded the world with fiscal and monetary stimuli that had our North American economy turn on a dime and, as a result our Canadian recession lasted less than two months.
As I write this the S&P 500 is now trading at 6,942. Despite the bear market of 2024 where it declined temporarily by 25%, in the U.S. it has more than doubled since its February 19, 2020 highs, compounding at an incredible 15% annually these last six intervening years.
The lesson we should take from “the era of COVID” is that the catalyst for the next bear market will no doubt be different ... just like the Crash of ’87, the dot-com bubble, Enron, 9/11, the Global Financial Crises etc., etc., etc. But like all these catalysts for previous market declines, our mantra to prepare ourselves for the next one should be, and remain as always...“This too shall pass”.
DEC 24, 2025
Memory Lane
BY KEITH THOMSON
For the last 12 years it has been my tradition to close out the year by featuring an advert which I feel best captures the spirit of the holidays. Fortunately my 20 year-old daughter, Kiera, loves Christmas commercials and we have spent many happy hours together filtering through dozens of candidates to find Kiera and Keith’s “Holiday Commercial of the Year Award”.
Our completely unscientific and hugely biased winner of our 2025 "Holiday Commercial of the Year Award” goes to Chevrolet’s Memory Lane. At just over three minutes, this ad beautifully reminds us of the impact of shared memories … especially during the holiday season. We also agreed that the video was so much better for its inclusion of the background song “To Build a Home” with vocals and piano performed by Canadian singer-songwriter Patrick Watson.
As 2025 winds down, my team at CI Private Wealth and I hope you have the opportunity to spend more time with family and friends and, during those quieter times, have a chance to reflect on the people and moments that bring significance to your lives.
Merry Christmas and a very happy New Year!

The greatest journey is the one we take together.
–Anonymous

NOV 12, 2025
Gold - The Ultimate Belief Asset
BY KEITH THOMSON
Gold is the ultimate “belief asset” and frankly … I’m a non-believer. Having said that, I have been 100% wrong on gold based on the recent price movement of the shiny metal. Perhaps I should explain what I mean by the term “belief asset”.
Gold provides no income stream, no dividends, and no rent. Quite simply, it’s an asset that is absolutely impossible to value by any conventional financial metric. Its value simply trades on what other people think it’s worth*. The more cynical amongst us would call this “the greater fool theory”. Although there is no doubt that I have been the fool over these last couple of years.
The main challenge I have with “belief assets” (such as gold and crypto) is that their price movements are always and forever at the whim of investor’s emotions which, at times, like right now (with gold trading at around $4,000 U.S./ounce) has been extremely lucrative for many individuals. However, most of the time (and sometimes over years and decades) it's absolutely financially gut wrenching. As Ben Carlson writes in his excellent blog Why I Don’t Own Any Gold, “I just don’t have the stomach for an asset that has the ability to experience three lost decades out of four”.

Admittedly, the chart shown above is an excellent example of data mining as it ends in 2023 before gold’s most recent epic run-up. However, in my defence, if I extended the chart to November 2025, a $100 in gold in 1970 would be worth approximately $11,120 today. What about $100 invested in the S&P 500 in 1970? Today it would be worth just over $32,000. (Source: StatMuse)
One of my financial mentors once wrote that not having financial FOMO (fear of missing out) is critical to your success as a long-term investor. In other words, if one owns a truly diversified portfolio, you must accept the fact that from time to time you will have no choice but to watch people own assets (often the same people you may feel are less informed and/or intelligent than yourself😊) who make a lot more money than you! At least … temporarily.

Gold gets dug out of the ground in Africa, or someplace. Then we melt it down, dig another hole, bury it again, and pay people to stand around guarding it.

OCT 16, 2025
Living With The Investment Elephant Next Door
BY KEITH THOMSON
Why invest outside Canada and specifically, why the U.S.?
The simple answer is … if you have a truly diversified portfolio you should be allocating your portfolio by asset class (i.e. equities, fixed income, real estate, etc.) … and by country. And the one country you can’t ignore is the U.S.
As illustrated in the graphic below, the U.S. market is absolutely massive, accounting for almost half of the entire global stock market capitalization! Closer to home, with eight times the population of Canada, the U.S. market is approximately 18 times the size of Canada.

Historically, the U.S. share of the global stock market has fluctuated dramatically. At the start of the 1970’s it was approximately 70% then declined in the 80’s due to the Japanese stock market bubble. Within the last 15 years the U.S. market capitalization, as a percentage of the world’s, has increased from 30% to 49%.
Suffice it to say, you may not like the current president of the U.S.A. or his administration. You may not like their current policies and attitude towards Canada, but do not let your feelings influence your behaviour when it comes to your investment portfolio.

The trouble with Canada is that we exist in the almighty shadow of the United States. It’s like living next door to a family of alcoholics - we wave and smile nicely and hope they don’t come over.
–Anonymous

SEP 26, 2025
Winter is Coming Redux
BY KEITH THOMSON
You know we’ve had a great run in the markets when, in the same week, two of my clients (I assume half kidding) said to me, “I’m making too much money!” All joking aside, it has indeed been a great time to be invested with even the more conservative portfolios I manage registering double digit annualized growth over the last three years. It is why I thought it would be helpful to resend my thoughts from last November (with a few updates) … when we were also coming off of another great year of returns.
Despite the title of this month’s Wealth with Wisdom, I consider myself a rational optimist. Admittedly, at least when it comes to this year’s incredible returns, my attitude is a relatively easy one to hold. However, winter is indeed coming.
Many individuals have a tendency to forget that about every four to six years, the markets decline temporarily (on average), by around 30%. Even more challenging, once or twice a generation there is a decline of around 50%. I’m sure you can recall the Great Financial Crisis of ‘08 to ‘09 which took the S&P 500 index down 57%.
Perhaps surprisingly, as reflected by this chart (as of June 30th, 2025) … every … single … year … as indicated by the red dots, the market has a tendency, on average, to decline around 14%. And as you can see, in April of this year, we had the Trump tariff induced decline of 19%.

These somewhat sobering statistics can be countered by one irrefutable fact. If you are a long-term investor your decision to sell over the last 100 years has been a bad one. Having said that, in the future there is little doubt we will continue to experience gut wrenching (albeit temporary) stock market declines. However, if you accept this rather unpleasant reality, and even more importantly, plan for it … you will be just fine.
As nice as it would be to know when to trade in and out of the market in anticipation of market declines and advances, unfortunately the economy can not be forecast nor the markets timed. And although we are completely powerless to predict when and how stocks will stop declining, it is far more important to keep in mind that they actually will stop dropping at some point in the future.
As Morgan Housel, my favourite financial writer/commentator once stated, “Expecting things to be bad is the best way to be pleasantly surprised when they are not”. From my perspective, being short term paranoid (i.e. winter is coming) but long term optimistic, is a very profitable mind set for most investors.

Far more money has been lost by investors preparing for corrections, or trying to anticipate corrections, than has been lost in the corrections themselves.

AUG 28, 2025
Rich Dad Poor Dad. Mostly Poor Dad
BY KEITH THOMSON
Back in the late 90s I had the opportunity to read Robert Kiyosaki’s best seller, Rich Dad Poor Dad. At that time I found it an excellent resource to help me appreciate the mindset differences between “rich” and “poor”. Not surprisingly, Mr. Kiyosaki went on to create a veritable cottage industry of follow-up books, spin-offs, seminars, and collaborations exploiting the success of his first book. Not only that, he also decided to get into the stock market forecasting racket becoming, what I would call, a “wannabe Nostradamus“.
For Exhibit A, I invite you to read the following link, Warren Buffett and Michael Burry are ready and waiting for a stock market crash, ‘Rich Dad Poor Dad’ author says. Please note that the article was published on August 16, 2023 when the Dow Jones Industrial Average closed at 35,094. As I write this, a little over two years later, it trades at 45,631 … or 30% higher than when Mr. Kiyosaki was predicting an imminent crash based on what he thought were the actions of two famous investors.

Here’s the thing, I’m not trying to pick specifically on Robert Kiyosaki. However, the point I’m attempting to make is, those individuals that delude themselves into believing they have some sort of investing crystal ball, tend to eat a lot of broken glass. Every year I have clients who reference some famous pundit who is predicting financial Armageddon. This was especially true last fall when Trump won the US election. Please understand, I'm not suggesting we will never experience a market decline at some point in the future. In fact, I absolutely guarantee that we will! I just don’t know when it’s going to happen, its depth, or duration. And here’s the thing … no one else does either.
In the end I’m not paid for predicting when it will rain. I’m paid for building your family's financial ark.

We’ve long felt that the only value of stock forecasters
is to make fortunetellers look good.

JUL 23, 2025
Mid-Year Report
BY KEITH THOMSON
It is my pleasure to report to you on the progress of your portfolio during the rather tumultuous first six months of this very eventful year.
As always, let's first remember a handful of the timeless truths about enduringly successful wealth management—principles that guide our work together toward your goals. Then we can proceed to some more current observations.
General principles
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We are goal-focused, plan-driven, long-term equity investors. Our portfolios are derived from and driven by your most important lifetime financial goals, not any view of the economy or the markets.
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We don't believe the economy can be consistently forecast, or the markets consistently timed. Nor do we believe it is possible to gain any advantage by going in and out of the equity market, regardless of current conditions.
-
We therefore believe that the most efficient method of capturing the full premium compound return of equities is by remaining fully invested all the time.
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We are thus prepared to ride out the equity market's frequent, often significant but historically always temporary declines. We believe that even during such trying episodes, our reinvested dividends will be buying more lower-priced shares—and that the power of equity compounding will be continuing, to our long-term benefit.

Current commentary
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If you looked at the equity market on the first trading day of this year, and not again until the end of June, you could be forgiven for concluding that not much—if anything—had happened. In fact, a great deal happened—but at least so far, to no lasting effect.
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The S&P 500 Index made a new all-time high on February 19th. By April 8th, it had closed 18.9% lower. And even that doesn't express the degree of sheer panic—there's no other word for it—that enveloped the markets upon President Trump's announcement (on April 2nd) of a dramatically increased tariff protocol.
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The panic ended just as abruptly after Mr. Trump announced a 90-day postponement of most of the new tariffs. And since then—buoyed by continued strength in the North American economy and signs that inflation may be continuing to moderate—the indexes (both Canadian and U.S.) not only returned to the neighbourhood of their early January levels, but more recently have made record highs.
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As it virtually always is, the optimal course of action for long-term investors was simply to continue to stay the course in regard to your portfolio and continue to work your financial plan. (On this point I very much appreciate I tend to sound like a broken record!) And as the second half of the year begins, that recommendation stands. Please don't mistake this for an economic or market outlook (see above quote). I have no such forecast for the next six months, any more than I did on January 1st.
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My only forecast is that many excellent businesses of the kind we own will go on innovating over time—increasing their earnings, raising their dividends, and supporting my clients' pursuit of their long-term goals.
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Panic doesn't often seize the investing public as suddenly as it did in the first week of April, nor vanish as suddenly as it did the following week. Still, this episode can and should serve as a kind of tutorial.
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st quality equities at panic prices. I believe that's always the fundamental choice in investing, and my professional mission in life, is to help you continue to choose wisely.Its lesson: investors succeed over time by continuously working their plan regardless of the current “crisis du jour.” Others fail by reacting to negative events and liquidating even the highe
As always … I welcome your comments and questions. Thank you for working with me. It is a privilege to serve you.

I don’t get paid for predicting when it will rain … I get paid for building financial arks.
–Anonymous

JUN 23, 2025
How I Earn My Fee
BY KEITH THOMSON
How do I earn my fee? Hint - It’s probably not what you think.
Suggesting to potential clients that my main value to them is to make sure they and their family never implode financially is, quite frankly, somewhat of a hard sell. One of my financial industry mentors, Nick Murray, calls this … making sure the clients I work with do not make The Big Mistake. To that end, if I could boil it down to a simple equation, earning my fee would look something like this:
-
Helping the families I work with identify their financial goals and develop a Financial Plan to achieve those goals with a diversified portfolio heavily weighted towards equities.
…80%
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Always being there for my clients while continually working their Financial Plan through all the cycles of the economy, and all the fears and fads of the market. …20%
-
Analyzing/interpreting the economy and current events.
…0%
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Timing the market, and calling tops and bottoms.
…0%
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Identifying consistently top performing investments.
…0%
Total…100%

In the end, I find that behavioural finance is a lot more behaviour than finance.

If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.

MAY 23, 2025
Fees vs. Fines
BY KEITH THOMSON
It has been my experience that engineers are often bad investors. Why? Because their mindset, quite rightly, focuses on the need for absolute certainty. As an example, the bridge that they design has to have a 100% chance of withstanding any load that crosses it, not 50%, not 80% … but 100%. The stock market is the opposite of designing bridges.
The markets are all about uncertainty. I can state that the stock market (based on reams of evidence), over the long term, has an excellent chance of making you a lot of money. However, unlike the engineer who lets drivers know they can drive their cars across the bridge with no concern regarding their safety … I can not absolutelyguarantee that you will make a lot of money in the stock market.
A good example of the volatility of markets can be exemplified by how the S&P 500 has reacted since Trump won the election last November. At first, it increased rapidly. Then, this past April, it declined almost 19% reflecting concerns over the implementation of tariffs. And now, as I write this, it is essentially flat on a year-to-date basis. Understandably, this kind of volatility drives most people nuts! But here’s the thing, volatility is a fee not a fine. Volatility in the stock markets is not like a speeding ticket where you are penalized for doing something wrong. It is more like a fee, such as a cost of a ticket to a concert, which you have to pay to gain access to something good.
I can show you that over the decades the North American stock markets have an annualized return of close to 10%. However, to come anywhere close to enjoying those returns, you would have had to put up with the recent decline of 19%, the 25% decline in ‘22, the 33.9% decline during Covid, the 56.8% decline in ‘08/‘09, or the 49.1% decline in ‘00/‘02. (Source: A Wealth of Common Sense)

Investing in the world’s stock markets is a “package deal”. In order to experience the superior returns a well diversified portfolio has historically provided … you must be able to pay the fee of volatility.
P.S. For more on this topic, I encourage you to listen to this excellent 12-minute podcast from Morgan Housel.

Be more patient in investing is the sleep eight hours of health. It sounds too simple to take seriously but will probably make a bigger difference than anything else you do.

APR 16, 2025
The Package
BY KEITH THOMSON
That was definitely not fun … watching the markets decline precipitously in a matter of days. Even worse … watching the effect it had on our individual investment portfolios.
At its worst (as I write this), the S&P 500 had fallen, temporarily, almost 20%. The catalyst being President Trump's obsession with tariffs which, if fully enacted, will unwind a decades long trend towards more free and open markets around the world. Unfortunately, I have to assume that the President missed this classic scene from the 1980’s movie, Ferris Bueller’s Day Off, which pretty much explains everything you need to know about tariffs.
Here’s the thing, temporary declines like the one we have just experienced are incredibly common. Here's one of my favourite charts highlighting the fact that the market, on average, declines 14.1% … every … single … year. (And more than double that decline every 3-5 years.) This is what I refer to as “the package”.
What is “the package”? Specifically, it is the understanding that for putting up with these admittedly stomach churning temporary declines, you are rewarded with the superior long-term returns that a basket of highly profitable companies from around the world will provide for you.
You wouldn’t be human if you didn't react negatively to these frequent, but temporary, market declines, but if you want to enjoy the long term returns “the package” provides… please don’t act on those emotions.
P.S. For an excellent Morningstar article by Jeffrey Ptak, please read “You Know Nothing - Embrace That and You’ll Earn a Decent Return”.

Your success as an investor will be determined by how you respond to punctuated moments of terror, not the years spent on cruise control.

MAR 26, 2025
The Trick Is Not Minding That It Hurts
BY KEITH THOMSON
Last May I returned from the Berkshire Hathaway Annual Shareholders' Meeting. This was my second visit, counting myself extremely fortunate the year before to have seen, for the last time, both Warren Buffet and Charlie Munger on stage together. Unfortunately, Munger passed away in late ‘23 at the age of 99. I will always remember Charlie’s wit and wisdom. Frankly, much of his investment and life philosophy have informed the direction of my own life. I was again reminded of this fact after re-reading the quotation above. I posted a version of this blog last year but, given the recent “Trump induced market turbulance”, I thought it might be a good idea to re-visit the topic of volatility when it comes to each of our own portfolios.
Since 2000 we have experienced two market declines of approximately 50%. But here’s the thing … absolutely critical to your success as a long term equity investor is your ability to ride out these painful, but unavoidable (and unpredictable) temporary market declines. In the classic 1962 movie Lawrence of Arabia there is a scene that reminds me of this fact. Based on the life of T. E. Lawrence, played by Peter O’Toole, there is a line where he states, "The trick, William Potter, is not minding that it hurts".
And so it is with volatility. We all love volatility on the upside, but volatility on the downside … not-so-much. Never forget that the key to making money in the stock market is not being scared out of it.
Referencing the chart below, the average temporary decline since 1950 in the U.S. stock market has been approximately -14% … every … single … year. Interesting that so far this year, at its worst, the market has declined “only” -10.1%.

I get it, temporary declines hurt emotionally. You wouldn’t be human if they did not. However, the trick to satisfactory investment outcomes is attempting not to mind that it hurts.
P.S. For a further intelligent read on market volatility I encourage you to to click through to Ben Carlson’s excellent short article, Volatility Clusters.

If you can’t stomach 50% declines in your investment, you will get the mediocre returns you deserve.

FEB 20, 2025
What Went Right in 2024?
BY KEITH THOMSON
What went right in 2024?
Well, for one thing at least, 60 countries went to the polls including India (the largest democracy in the world) and the U.S. (the world’s oldest continuous democracy). To quote the Wall Street Journal, “In a fractious year, democracies operated smoothly and peacefully under pressure, while rising economies, falling crime, and advances in medical care bode well for the future”. You could be forgiven for not knowing this as the media (in all its forms) overwhelmingly amplifies the negative. One may not like this fact, but it is understandable, thanks to humanity’s evolution, which prioritizes threats over all other considerations, and negative headlines receive more attention — surely one reason why floundering news outlets are producing more and more of them!

Edwards Deming once wrote, “In God we trust, all others bring data”. To that end I bring you 86 Stories of Progress from 2024.
I absolutely believe that rational optimism, as it relates to our imperfect world, is the more realistic viewpoint. In fact, I would argue that it is extremely difficult to be a successful long term investor without actually being a rational optimist. Admittedly, however, maintaining such a perspective is a constant uphill struggle. As we begin the new year, I hope these 86 stories will help make it a bit easier for you.
Have a great 2025!

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.

JAN 7, 2025
What We Believe - 2025 Edition
BY KEITH THOMSON
Long time readers of this newsletter may recall that it is my habit at the beginning of each year to summarize my thoughts regarding the markets and economy from the past year. But perhaps more importantly, to reiterate my philosophy as it pertains to the management of my clients' wealth. I'm happy to report on another very successful year in our shared pursuit of your most cherished lifetime financial goals. Our plan and our portfolio continue to be driven by those goals, rather than by prognostication around the economy or the markets. This will continue to be the case in 2025 and beyond.
I begin by restating some of our core beliefs, and proceed to a few comments about the current economic/financial backdrop.
General Principles:
-
We are long-term, goal-focused, plan-driven investors. Our core investment policy is to invest in broadly diversified portfolios of high quality businesses.
-
We believe that the economy can't be consistently forecast, nor the markets consistently timed. We conclude from this that the only practical way to capture the premium long-term return of equities is to ride out their frequent, sometimes significant, but historically always temporary, declines.
-
We do not react to economic or market events. As long as your long-term goals remain unchanged, so will our plan for the achievement of those goals.

Current Commentary:
-
Powered largely by very few of the largest technology stocks, the past year was another exceptionally good one for the diversified equity investor. As the year came to a close, the market gave evidence of broadening out to some extent. That would certainly be welcome.
-
The U.S. election result was at least clear and uncontested. The economic backdrop continued favourable. The job market remained fairly strong. Corporate earnings and dividends reached record highs and are forecast to increase further in 2025.
-
If anything, late in the year many investors feared that the equity market got ahead of itself, as evidenced by somewhat stretched valuations. Since valuations have never proven to be a reliable timing tool—any more than anything else has—we encouraged clients to just keep on keeping on with their plan.
-
Inflation (especially in the States) has not gone away. Nor, as the U.S. Fed Chair Powell observed in mid-December, is it going away anytime soon. A frothy market took this statement rather badly, as indeed, in my opinion, it should have.
-
It doesn't seem reasonable to suppose that the broad equity market (as reflected by the S&P 500) can go on indefinitely compounding at the nearly 16% it's been producing since the March 2009 Global Financial Crisis lows. Nor do we need it to. Our long-term plans assume hundred-year diversified equity returns at around ten percent keeping in mind that since 1928 the S&P 500 has been in a bull market on nearly 80% of all trading days (Source: Bespoke Investment Group).
-
The near-term outlook for the market is arguably favourable but one should always keep one's stock market seat belts fastened.
I wish all our clients and friends a healthy, happy and prosperous 2025! We're always here to answer your questions or address your concerns. Thank you for being our clients. It is a privilege to serve you.

People have always had this craving to have someone tell them the future. Long ago, kings would hire people to read sheep guts. There’s always been a market for people who pretend to know the future. Listening to today’s forecasters is just as crazy as when the king hired the guy to look at the sheep guts.

DEC 10, 2024
Midnight Opus
BY KEITH THOMSON
For the last 11 years it has been my tradition to close out the year by featuring an advert which I feel best captures the spirit of the holidays. Fortunately my 19 year-old daughter, Kiera, loves Christmas commercials and we have spent many happy hours together filtering through dozens of candidates to find our “Holiday Commercial of the Year Award”.
We managed, with great difficulty, to whittle down the competition to just three finalists. Coming in at number three was a holiday ad from the Austrian financial services provider, Erste, called Silent Night. It tells the true story behind the beloved carol of the same name. A bit of Christmas trivia - Silent Night is the most recorded song in history, with over 130,000 versions in 300 languages.
Apple released a winner entitled Heartstrings - a story about a father who is shown to be experiencing hearing loss. The fact that the company is peddling AirPods Pro is outweighed by a commercial that features themes of disability and accessibility within its poignant, but not overly sentimental narrative.
And finally, my completely unscientific and hugely biased winner of our 2024 "Holiday Commercial of the Year Award” goes to … drum roll please … Amazon’s Midnight Opus. This 90-second ad shares how small, thoughtful acts of kindness may act as catalysts to bring people together. I’m a huge fan of Burt Bacharach and Hal David so I was happy that they used their 1965 classic What The World Needs Now Is Love. I’m not so sure, but Kiera is convinced that Richard Goodall, this year’s winner of America’s Got Talent, was the inspiration for the commercial. 😊
As 2024 winds down I hope you have the opportunity to spend more time with family and friends and, during those quieter times, have a chance to reflect on the people and moments that bring significance to your lives.
Merry Christmas and a very happy New Year!

What the world needs now is love, sweet love. It’s the only thing that there’s just too little of.

NOV 21, 2024
Winter is Coming
BY KEITH THOMSON
Despite the title of this month’s Wealth with Wisdom, I consider myself a rational optimist. Admittedly, at least when it comes to this year’s incredible returns, my attitude is a relatively easy one to hold. However, winter is indeed coming.
Many individuals have a tendency to forget about every four to six years that the markets decline temporarily (on average), by around 30%. Even more challenging, once or twice a generation there is a decline of around 50%. I’m sure you can recall the Great Financial Crisis of ‘08 to ‘09 which took the S&P 500 index down 57%.
Perhaps surprisingly, as reflected by the chart below, … every … single … year … as indicated by the red dots, the market has a tendency, on average, to decline around 14%.
These somewhat sobering statistics can be countered by one irrefutable fact. If you are a long-term investor your decision to sell over the last 100 years has been a bad one. Having said that, in the future there is little doubt we will continue to experience gut wrenching (albeit temporary) stock market declines. However, if you accept this rather unpleasant reality, and even more importantly ... plan for it … you will be okay.
As nice as it would be to know when to trade in and out of the market in anticipation of market declines and advances, unfortunately the economy can not be forecast nor the markets timed. And although we are completely powerless to predict when and how stocks will stop declining, it is far more important to keep in mind that they actually will stop dropping at some point in the future.
As Morgan Housel, my favourite writer/commentator once stated, “Expecting things to be bad is the best way to be pleasantly surprised when they are not”. From my perspective, being short term paranoid but long term optimistic is an effective strategy for most investors.

Far more money has been lost by investors preparing for corrections, or trying to anticipate corrections, than has been lost in the corrections themselves.

OCT 11, 2024
Would You Trade Places With Warren Buffet?
BY KEITH THOMSON
Would you rather have $0 and be 30 years old or have a $141 billion and be 94? (Buffet’s net worth and age.) I can’t think of anyone who wouldn't choose the former, but the interesting reality is that many individuals seem to optimize for the latter. (If not $141 billion then at least a very large number.)
As this excellent article points out, life is often about resource trade-offs. Specifically, time, money, and health. On a related subject the most common regrets by individuals nearing death according to the book, The Five Regrets of Dying, are:
1) “I wish I’d had the courage to live a life true to myself, not the life others expected.”
2) “I wish I hadn’t worked so hard.”
3) "I wish I’d had the courage to express my feelings."
4) “I wish I had stayed in touch with my friends.”
5) "I wish that I had let myself be happier."
What I find fascinating from the above list is that none involve money, yet many of us tend to optimize our lives for the largest net worth number at the end of it! As illustrated in the graph below, this results in what could be referred to as the “regret gap”. Specifically, when we are younger, and have our health, we have a tendency to put off spending money on experiences till we are older and presumably wealthier. Unfortunately, many of these experiences are no longer available to us as we age (i.e travel). This is the regret gap.
Perhaps we should learn to aim to solve for net fulfillment versus net worth.
As Owen Stoneking sums up, “In this new example, sure our wealth builds more slowly (because we exchanged the opportunity to earn more money for additional free time and better health), but a lot of the things we want to do early-on in life require health and time, not money. The things that require money and time (more so than health) should be saved for the latter years”.
Admittedly, this is a lot easier said than done … I’ve had a net worth “number” in my head for most of my life and it still pains me to take dollars out of my portfolio to spend money on experiences that, ironically, I know I will love and cherish (memory dividends) for the rest of my life.
Again, quoting from Stoneking, “We were all put on this earth to do more than just accumulate money. Money is a crucial component of maximizing fulfillment, but we should be aware of the trade offs and reflect on what we truly want to do with it. Experiences make us rich”.
In the end, I feel the regrets we have in life do not revolve around what we did … but what we did not do.

A healthy person has a thousand wishes, a sick person has only one.
–Indian proverb

SEP 25, 2024
The Most Dangerous Person In Your Investing World
BY KEITH THOMSON
I believe Morgan Housel’s “Covid crash” quotation thoughtfully distills approximately 80% of an investor’s long term success in the stock market. We’ve all heard of Maslow’s Hierarchy of Needs but are you familiar with The Hierarchy of Investor Needs? If you truly appreciate what Morgan Housel is articulating in the below article, you’ll probably be able to successfully navigate future challenging markets.
The Hierarchy of Investor Needs
By: Morgan Housel, One Step at a Time, The Motley Fool
One summer in college I interned at an investment bank. It was the worst job I ever had. A co-worker and I survived our days by bonding over a mutual interest in the stock market.
My co-worker was brilliant. Scary brilliant. The kind of guy you feel bad hanging out with because he makes you realize how dumb you are. He could dissect a company’s balance sheet and analyze business strategies like no one else I knew or have known since. He was the smartest investor I ever met.
He went to an Ivy League school, and after college he landed a high-paying gig at an investment firm. He went on to produce some of the worst investment results you can imagine, with an uncanny ability to pile into whatever asset was about to lose half its value.
This guy is a genius on paper. But he didn’t have the disposition to be a successful investor. He had a gambling mentality and couldn’t grasp that his book intelligence didn’t translate into investing intelligence, which made him wildly overconfident. His textbook investing brilliance didn’t matter. His emotional faults led him to be a terrible investor.
He’s a great example of a powerful investing truth: You can be brilliant on one hand but still fail miserably because of what you lack on the other.
There is a hierarchy of investor needs, in other words. Some investing skills have to be mastered before any other skills matter at all.
Here’s a pyramid I made to show what I mean. The most important investing topic is at the bottom. Each topic has to be mastered before the one above it matters:
Every one of these topics is incredibly important. None should be belittled.
But you can be the best stock-picker in the world, yet if you buy high and sell low – the epitome of bad investing behavior – none of it will matter. You will fail as an investor.
You can be a great stock-picker, but if you only have 20% of your assets in stocks – a poor asset allocation for most investors – you’re not going to move the needle.
You can be a super-tax-efficient investor. But if your stock selection is poor, you’re not going to have many capital gains to pay taxes on in the first place. And if you’re paying too much for advice, tax savings can be irrelevant.
A common problem for any investor to stumble on is the temptation to solve one problem without first mastering a more fundamental one. It can drive you crazy, because if you’ve gotten the hang of an advanced topic, you might think that you’re on the road to success, but something more basic like investor behavior or asset allocation could still put you on a road to ruin. Just like my old co-worker.
Copyright 1995-2022 The Motley Fool. All rights reserved. — A version of this blog appeared in June, 2022
Keith again ... I find that many people spend far too much time focusing on the top of the investment pyramid. Probably (but not only) because this is what financial journalism focuses on as it emphasizes what is quantifiable, scary, and urgent. Clearly understanding that it’s your potential poor behaviour which makes you possibly the most dangerous person in your investing world, is key to your long term success as an equity investor.

How you behaved in March 2020 was probably more important than what you did in the previous 100 months combined.

AUG 16, 2024
The Politics of Investing
BY KEITH THOMSON
About every four years I receive enquiries from clients regarding how the U.S. presidential election will affect the stock market. Translation … how negatively will the markets react to either a Trump/Vance or Harris/Walz win? Or, more specifically, how much could my portfolio decline? Unfortunately, the truthful answer is - nobody knows or can ever actually know - is not very satisfying emotionally. This is especially so with the upcoming U.S. election cycle where we seem to be living (again) through the politics of total confusion.
Under the title of “a picture is worth a thousand words”, I share with you the following chart:
Click to enlarge
Any logical, long-term investor should conclude three things:
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It doesn’t much matter who is elected to the White House.
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The market goes up over the long term.
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The best course of action, in any election year is just to stay invested.
In conclusion, I leave you with the immortal words of Charlie Munger, “The first rule of compounding is to never interrupt it unnecessarily”.
JUL 24, 2024



