As Carl notes, studies show that we have the same emotional connection to ourselves 30 years in the future as we do an unknown third-party today. Rich people have the rare ability to bridge that emotional gap. They are allergic to the short run. “If you look carefully,” Bill Bonner writes in his book Family Fortunes, “almost all Old Money secrets can be traced to a single source: a longer-term outlook.”

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In August 1929, John Raskob wrote an article called “Everyone Ought to Be Rich.” All you had to do was buy stocks and hold them for a long time, he wrote. Two months later, the market crashed. It fell 88% over the next four years. To this day, people cite Raskob’s article as a sign of irrational hype. But was it? Anyone who bought stocks the day it hit the stands increased their wealth sixfold over the next 30 years, adjusted for inflation. Missing this is why everyone ought to be rich, but few are.

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3. They don’t give a damn what you think of them.
Dilbert creator Scott Adams once wrote: “One of the best pieces of advice I’ve ever heard goes something like this: If you want success, figure out the price, then pay it. It sounds trivial and obvious, but if you unpack the idea it has extraordinary power.” 

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The price of being rich is really simple: You must live below your means. But living below your means is hard. Most people want to be rich to impress other people. They do this by spending money, which is the surest way to have less of it.

The reason so many Americans are in dire financial shape is because their aspirations, desires, and wants have grown faster than their incomes. That’s why the size of the median home has increased by 30% over the last 25 years while the median income has barely budged. For every $1 raise most people receive, their desires grow by perhaps $1.10. This is the express lane to disappointment. Rich people avoid this trap. They care less about what others think of them than ordinary people do. They don’t give a damn, actually. They can get a raise without buying a new car or have a great year in the market and not blow it on a new watch. A lot of them are after control of their time, which comes from having a wide gap between what they can afford to buy and what they actually buy. They are more impressed with retiring early than $90 T-shirts or $20 cocktails. It’s classic Millionaire Next Door stuff.

Having the emotional backbone to drive an uglier car than you can afford, live in a smaller house you can afford, eat out less often than you can afford, and wear cheaper clothes than you can afford is rare. In my experience, less than 10% of people can do it in a meaningful way. It’s the cost of being rich, and most people have no desire to pay the price.

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“A miser grows rich by seeming poor,” poet William Shenstone wrote. “An extravagant man grows poor by seeming rich.” I don’t think it’s any more complicated than that.

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Keith here – For context, in this country, if you have $1 million in liquid assets you are richer than 95% of your fellow Canadians … congratulations! For more articles by Morgan Housel, please click here.